Client – Creative Ballarat / City of Ballarat
The Ballarat Ceramic Heart Program was a collaboration between Creative Ballarat (CoB) and Federation University, with support from Creative Victoria.
With a series of opportunities to learn, make and fire ceramic pieces of art, the pilot program was designed to ensure creating with clay was more accessible than ever and to trial what could become a regular offering in one of Ballarat’s premier ceramic studios at Fed Uni.
A fantastic example of Ballarat’s Creative City Strategy in action, the program targeted the interested ceramicist, practising artist and casual observer, and provided a rare chance to access masterclasses, taster classes or the kiln.
Oregional was contracted to deliver the digital campaign creative, digital strategy as well as campaign management and optimisation.
The eye catching creative (here) combined with the digital approach produced fantastic results for the timing in market and budget limitations.
Stakeholders believe the interest and booking numbers demonstrate the potential of the program