Client – Visit Ballarat + Grampians Pyrenees Wine Tourism and Culinary Master Plan Steering Committee
Oregional Collective were appointed to design a culinary booklet connecting the Grampians and Pyrenees wine regions with curated itineraries, accompanying maps and directory listings.
Itinerary themes were developed around Five-Star, History, Romance and Family, featuring hero experiences to inspire epicurean adventurers to visit the region and explore everything else on offer. The booklet was distributed to cafes and restaurants in Melbourne, along with key tourist areas.
This project involved significant stakeholder engagement and helped to further establish relationships between the wine regions and partners.