Client – Grampians Tourism
The ‘Grampians Way’ is both literal and figurative, being a physical touring route as well as an invitation to experience a change of pace and experience life unleashed.
Campaign assets were designed to appeal to lifestyle leaders across targeted interest groups, and were flexible enough to adapt to seasonal activities and local operator requirements.
As well as a Brand Book, Industry Toolkit and Touring Map, deliverables included a new identity, generic and seasonal display ad sets, radio ads, social media advertising assets, video, email templates and pull up banners.
A recent campaign report showed impressive results including:
Print and Press
Creators and Producers Identity