Stella
Artois
World Draft
Masters.
Client – Carlton United Breweries / ABI
The Stella Artois World Draft Master competition brought together people from around the globe united by the pursuit of pouring the perfect draught beer. The prestigious trade competition celebrated the perfect Stella Artois according to a 9-step pouring ritual, and crowned one champion each year who had proved themself worthy by winning a regional, national and then world final. The champion then embarked on a world tour teaching zythology and the art of the perfect pour to aspiring candidates men and women.
Oregional coordinated the Australian leg of the competition for four years, along with other trade and consumer initiatives for the Belgium Beer Cafes and speciality beers department.
Scope
Creative
Set Design
Trade Engagement
Event Management
Creative
Creative
Event production and management
Set Design
Set Design
