Ballarat
   Heritage
   Festival

Client – City of Ballarat 

Oregional were appointed the contract for the project management, media buy, marketing and campaign creative for the 2021 and 2022 Ballarat Heritage Festival.

A start-up workshop allowed campaign objectives and audience groups to be defined, and from there a digital strategy and media plan was developed. Thisenabled Oregional to apply creative executions that would appeal to the identified interest groups.The all new festival ID was brought to life using stills and animated vector executions which were then overlaid with an vintage projector effect. 

Campaign creative was rolled out in press, magazine, email, TV,social media as well as the Google Display Network.The campaign, targeted at both locals andMetropolitan Melbourne, produced impressive results, with over 970,000 impressions and a reach of 323,000, resulting in 57,000 clicks and 1,200 leads to book tickets with other events. 

All at a cost per click of 36c.With many stakeholders involved with the festival,Oregional ensured there were opportunities for the community to shine through curated advertorial features, scheduled radio interviews, giveaways,cross promotions, social media posts and a series of releases for press.

Scope

Project Management

Campaign Strategy & Management

Media Buy

Digital Strategy

Campaign Creative

Photography & Videography

Content Creation