The
Grampians
Way
From epic to
enchanting.
Client – Grampians Tourism
The ‘Grampians Way’ is both literal and figurative, being a physical touring route as well as an invitation to experience a change of pace and experience life unleashed.
Campaign assets were designed to appeal to lifestyle leaders across targeted interest groups, and were flexible enough to adapt to seasonal activities and local operator requirements.
As well as a Brand Book, Industry Toolkit and Touring Map, deliverables included a new identity, generic and seasonal display ad sets, radio ads, social media advertising assets, video, email templates and pull up banners.
Results
A recent campaign report showed impressive results including:
- 139% increase in brand awareness
- 34% increase in social media engagement
- 72% increase in website traffic
- 21% increase in conversion events
- Increase in visitation to the Grampians region
Scope
Identity
Campaign Creative
Brand Book
Industry Toolkit
Visual Assets
Identity
Campaign Creative
Print and Press
Digital
Campaign Photography
Campaign Photography
Creators and Producers Identity
Brand Applications
