Client – Grampians Wine
Whether you’re coming for the wine and stay for the views, or traveling for the views and stay for thewine, the Grampians region is the perfect destination for wine lovers and explorers alike.
The breathtaking landscapes and quality of wines speak for themselves, and the Grampians Wines brand brings them to life in all their glory. The brand needed to connect with audiences on adeeper, emotional level.
Grand visual statements are paired with thoughtful philosophical statements thattap into the mindset of those seeking a truly unique geographic location and brand experience. The region’s wine producers are passionate,ambitious and proud of their wine-making heritage.
So our message was simple. Take time. Take time to visit the spectacular region. Take time to explore the wineries and cellar doors. Take time to discover Grampians Wines.