Great Ocean Road
Regional Tourism

Taking the board
out of boardroom

Client – Great Ocean Road Regional Tourism

Great Ocean Road Regional Tourism (GORRT) is one of the peak tourism bodies in southwestern Victoria. GORRT represents tourism businesses and services from The Great Ocean Road to the crater lakes region of Western Victoria.

Oregional Collective was tasked with creating a new identity that better reflected the vast range of tourism businesses in the region and the diverse landscapes and destinations.Critical to this was the development of an illustration system that could be adapted to many printed and electronic applications.

Scope

Identity
Marketing Collateral
Marketing Templates
Project Management