Client – Great Ocean Road Regional Tourism / Tourism Greater Geelong & The Bellarine
With the anticipated increased demand for casual and full-time workers in Geelong, Bellarine and theGreat Ocean Road region over the 2022 peak tourist season, Oregional was tasked with creating an integrated recruitment marketing campaign.
A bright, youthful and fun campaign was rolled out across mainstream media, including print and radio;however, the campaign’s focus was a highly targeted and strategically innovative social campaign.
The campaign succeeded in drawing candidate traffic not only from within the region but right across Victoria and metropolitan Melbourne.
Social Campaign 1 million +impressions
Almost 250K reach
Page engagement = 135K +
Social media campaign strategy and management
Print and Press