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Client – Great Ocean Road Regional Tourism / Tourism Greater Geelong & The Bellarine
With the anticipated increased demand for casual and full-time workers in Geelong, Bellarine and theGreat Ocean Road region over the 2022 peak tourist season, Oregional was tasked with creating an integrated recruitment marketing campaign.
A bright, youthful and fun campaign was rolled out across mainstream media, including print and radio;however, the campaign’s focus was a highly targeted and strategically innovative social campaign.
The campaign succeeded in drawing candidate traffic not only from within the region but right across Victoria and metropolitan Melbourne.
Results
Social Campaign 1 million +impressions
Almost 250K reach
16K +clicks
Page engagement = 135K +
Scope
Identity
Campaign Creative
Project Management
Social media campaign strategy and management
Identity
Print and Press
Digital
Project Management
Digital
Street Posters
