Client – City of Ballarat
Ballarat is renowned for hosting events that captivate the local community and attract visitors from afar. With iconic heritage locations and stunning natural landscapes as backdrops, Ballarat’s events are often showcased nationally or globally. These settings, combined with a strong local narrative, create bold, dynamic offerings aligned with the city’s ambitions.
As a thriving regional hub, Ballarat features charming heritage streetscapes, a strong sporting culture, a vibrant café and restaurant scene, and a proven track record of hosting major tourism events such as AFL football, the Federation University Road National Championships, Spilt Milk festival, and White Night Ballarat.
Oregional supported the City of Ballarat’s Events Unit in proactively acquiring major events by developing marketing assets to position Ballarat as a leading event destination and attract significant external events.
Scope
– Creation of a showreel showcasing Ballarat’s event-hosting capabilities, highlighting the city’s heritage locations, modern infrastructure, and thriving local scene.
– Development of a website landing page layout and packaged marketing assets to promote Ballarat as a premier destination for major events.
Results
The project provided Ballarat with professional marketing tools that not only enhanced its ability to attract large-scale events but also positioned the city as a top choice for event organisers, boosting its profile on both a national and international level.
Showreel
Website Landing Pages
Region Map