Grampians
Grape Escape
   Brand Refresh

Client – Grampians Grape Escape Inc

Grampians Grape Escape has always been a feast for the senses, now it’s a visual standout too! We knew the hero image was still adored, even seven years after its introduction, so we created a “sister” version featuring fresh “talent” and tones, bringing a renewed sense of excitement and anticipation. But we wanted to go even further, elevating the brand with a bolder, more impactful look that truly cuts through.

Enter Festival Yellow – a colour that embodies the fun and joy of the event. Was using such a bright, bold colour so predominantly a risk? Maybe. But the response? Phenomenal! Stakeholders, colleagues and friends alike adore the vibrant energy it brings and tell us so!

The yellow compliments into a refreshed colour palette reflects the natural tones of the sky and festival surroundings, while updated fonts and creative assets tie everything together seamlessly, ensuring that Grampians Grape Escape stands out now more than ever. 

Deliverables

Brand book
Social media templates
Digital creative
Website design and build
Plus all the festival essentials.